Cross-cultural pragmatic analysis of evasion strategy at Chinese and American regular press conferences - with special reference to the North Korean nuclear issue

Press conferences of different countries can be perceived from a cross-cultural pragmatic perspective. This study investigated evasion strategies employed by Chinese and American spokespersons in the routine press conferences held by the Ministry of Foreign Affairs of China and the US Department of State to sidestep challenging questions from aggressive journalists on the issue of North Korean Nuclear during the period of 4 months in 2006. Evasion can be categorized into two types: overt evasion and covert evasion. Findings demonstrated that: 1) Evasion strategy was the frequently adopted strategy by both Chinese and American spokespersons; 2) comparatively speaking, the American spokesperson turns to overt evasion strategy more often while the Chinese spokesperson adopts covert evasion strategy more frequently. 3) the differences of evasion strategies used by Chinese and American spokespersons largely lie in their different verbal styles typical of their respective national characteristics in protecting different national interests

Platform Coordination of the Sponsored Contents: A Game-Theoretical Analysis

The prosperity of the content platforms (e.g., YouTube and TikTok) in the recent years has provided a novel channel of media exposure for advertisers. This paper develops a game-theoretical model to examine the role of platform advertising through both the platform itself and the content creators, i.e., the sponsored content. Interestingly, we find that the platform owner should allow both advertising channels to coexist, even they will affect the viewership negatively. We also extend our model in multiple ways, and discover that platform owner should prohibit sponsored content if the content quality would compromised with the sponsored content. We also study the roles of the creator contract and platform competition

Content Platform Management of Creator Advertising: A Multi-Method Study

The rise of the content platforms has led to the new opportunity of advertising through the content creators, which, however, causes the strategy tradeoff for the platform owner. On the one hand, allowing creators to embed sponsored ads (CADS) may undermine the platform’s own ad sales (PADS); On the other hand, the platform might benefit from CADS through commissions. We develop a game-theoretical model to examine this tradeoff. We find that allowing CADS might be optimal for the platform, depending on the qualities of PADS and CADS. In addition, we show that the strategic relationship between PADS and CADS can be substitutable, complementary, or independent from each other, which is endogenously determined by the platform’s profit-maximizing decisions. We then conduct a case study based on the data collected from Bilibili to verify our analytical findings